Leeds is taking part in the launch of “HypnoCat” as part of the 18th annual recycle week.
The pink fluffy cat is on a mission to hypnotise households into recycling their small old electricals and is a bit of fun but comes with a serious message.
These small old, unwanted electricals contain a large percentage of precious materials like gold, silver and copper, which can and should be recycled. This kind of waste is one of the fastest growing in the UK with over 155,000 tonnes of waste electricals being thrown away each year.
Leeds homes alone hide enough cable to travel the full length of the M1 eight times. HypnoCat will be issuing a series of rally cries to local people across radio, social media and outdoor posters to raise awareness.
Linking in with the wider message of recycling week across Leeds, HypnoCat will urge Leeds residents to “step it up” this recycle week, encouraging them to make small changes that will help save the planet.
Councillor Mohammed Rafique, Leeds City Council’s Executive Member for Environment and Housing, said:
“I’m delighted that Leeds City Council is involved with the launch of the Recycle Your Electricals campaign and hope it will spark discussion around the importance of recycling their electrical waste.
“I urge everybody throughout Leeds to visit www.leeds.gov.uk/electricals and find out where their nearest electrical recycling point is and join in with the campaign online. It is really important that we all contribute to tackling climate change by making sure anything with a plug, battery or cable is recycled at your nearest electrical recycling point.”
The Recycle Your Electricals Campaign is making recycling small old electricals easier than ever by providing an information hub for the UK on how to recycle electricals and a postcode locator with details of over 3,00 recycling, repair and reuse points across the UK.
Join the campaign with other celebrities including the likes of Konnie Huq, Andrea McLean, Zandra Rhodes by sharing pictures, videos and stories of the electricals that you’ve collected in a bag prior to recycling them. Use the hashtag #RecycleYourElectricals or tag us on Facebook @RecycleYourElectricals Twitter @RecycleElectric & Instagram @RecycleYourElectricals_
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